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About Our Staff

About Our Staff

John Davids

John Davids

John Davids has over 30 years of experience as a sales and marketing professional and leader. John worked for both Yamaha Motor Corporation and Mercury Marine in various sales, marketing and leadership roles. While at Mercury Marine John managed several sales territories, was responsible for business development and ultimately served as US Director of Sales and Marketing for Parts & Accessories.

John has a proven history of delivering win/win solutions. John has an extensive background in market development, sales training, new product launches, sales program implementations, and retail promotions. John has attained Lean Six Sigma Green Belt Certification and a Certificate of Higher Education in Workplace Communications from the University of Wisconsin – Oshkosh.


Julie Davids

Julie Davids

Julie Davids earned her Bachelor’s of Science Degree in Business Administration and Marketing from Edgewood College in Madison, WI. Immediately following college Julie worked in various administration and management roles in the finance and insurance industries.

Since 1993 Julie has served as Chairmom of the board and Chief Executive of the Davids’ family. Julie considers her biggest accomplishment so far to be the successful upbringing of her two sons, Joshua and Jacob, whom she frequently has been told are fine young men.

Given the significant demands involved in raising two fine young men, Julie chose to devote 100% of her energies toward serving her family as a stay-at-home mom and as a volunteer serving the needs of many in the Oshkosh community. Once Joshua & Jacob were in school full-time Julie resumed her professional career. Julie has since worked as an event coordinator, a curriculum developer, a training consultant, and in 2010 began working more directly in Human Resources in the health care industry.

In 2009, while battling and beating breast cancer, Julie worked full time at her career and raising her family. During this time of uncertainty and stress, Julie also completed her coursework to earn her Master’s of Science Degree in Management & Organizational Behavior from Silver Lake College in Manitowoc, WI.

Julie has attained PHR (Professional in Human Resources) certification and is a member in good standing of SHRM (Society for Human Resource Management). Julie has an extensive background in compensation & benefits, recruitment & retention, training & development, wellness, assessment & evaluation, performance management, succession planning and compliance.


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